Server Log Analytics for Technical SEO

Higher rankings, more traffic and more sales.

What is Technical SEO?

Log analysis has evolved to become a fundamental part of technical SEO audits. Server logs allow us to understand how search engine crawlers interact with your website automated analysis of your server logs can lead to actionable SEO insights you might not have gleaned otherwise.

A HTTP status code is a message the server sends when a request made by a browser can or cannot be fulfilled. There are dozens of status codes, many of which you’re unlikely to come across. Every single time that you or the Googlebot visit a page on a website, a line with this information is output, recorded, and stored by the server. These three-digit codes indicate the response and status of HTTP requests.

Remember, your log files contain the only data that is 100% accurate in terms of how search engines are crawling your website. By helping Google to do its job, you will set the stage for your future SEO work and make your job easier. Log analysis is one facet of technical SEO, and correcting the problems found in your logs Loom will help to lead to higher rankings, more traffic, and more conversions and sales.

Why your business needs a Technical SEO?

  • Too many response code errors may cause Google to reduce its crawling of your website and even lower your rankings.

  • You want to make sure that search engines are crawling everything, new and old, that you want to appear and rank in the SERPs.

  • It's crucial to ensure that all URL redirections will pass along any incoming "link juice." (Temporary 302 redirects).

Introducing the First Automated Technical SEO Solution

Log Analyzer

Understand how Google and other bots see your site - and optimize accordingly. Take control over Google crawl and indexing. Use the world’s most innovative AI software platform to seamlessly understand and optimize for how search engines view your website.

You Can Control the Crawl

Take charge of your SEO with deep insights, know your crawl frequency by pages and newly fetched pages. Loom combines crawling, log files, and audience analytics into one powerful solution.

Boost Your Digital Business

Get a clear view of your site’s technical performance when bots crawl it. Receive real time alerts on your status codes returned by pages and resources. Discover and optimize crawled resources.

Seamless Integration

Since Loom is built for high-performance jobs, it can ingest your webserver faster than any service. As a Best-in-class Platform you can simply configure any webserver including IIS, NGINX, Apache, and more in just a few clicks.

Using Loom Systems for Technical SEO will enable you to:

Receive Alerts

Automatically receive alerts on pages with 3xx, 4xx, & 5xx HTTP statuses about which pages are not responding as expected. Catch errors quickly to correct Google’s view and ensure your site is reliable and well-crawled. Find broken links & errors, stop wasting valuable content that needs to be explored.

Improve Customer Satisfaction

Identify large & slow Pages, detect the average bytes downloaded, & time taken metrics to automatically identify and alert on large pages or performance issues in your digital business.

Discover Crawl Behavior

Achieve the highest possible proportion of your valuable content crawled by search engines. Get insight into which search bots crawl most frequently, how many URLs are crawled, and bot events.

Get Started with Loom for Technical SEO

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Most Important HTTP Status Codes for SEO

200 OK

The request has succeeded. This is how it probably should be; a client asks the server for content, the server replies with a 200 success message, and the content the client needs. Both the server and the client are happy — and the visitor, of course. All messages in 2xx mean some sort of success.

301: Moved Permanently

A 301 HTTP header is used when the requested URL permanently moved to a new location. As you are working on your site you will often use this, because you regularly need to make a 301 redirect to direct an old URL to a new one. If you don’t, users will see a 404 error page if they try to open the old URL and that’s not something you want. Using a 301 will make sure that the link value of the old URL transfers to the new URL.

302: Found

A 302 means that the target destination has been found, but it lives under a different location. It doesn’t tell if this is a temporary situation or not. Use a 302 redirect only if you want to temporarily redirect a URL to a different source and you are sure that you will use the same URL again. Since you tell search engines that the URL will be used again, none of the link value is transferred over to the new URL, so you shouldn’t use a 302 when moving your domain or making big changes to your site structure, for instance. The 307 code replaces the 302 in HTTP1.1.

404: Not Found

As one of the most visible status codes, the 404 HTTP header code is also one of the most important ones. When a server returns a 404 error, you know that the content has not been found and is probably deleted. Try not to bother visitors with these messages, so fix these errors as soon as possible. Use a redirect to send visitors from the old URL to a new article or page that has related content. If your page is broken and in fact should be gone from your site, a 410 sends a clearer signal to Google.

410 Gone

The result of a 410 status code is the same as a 404 since the content has not been found. However, with a 410 you tell search engines that you deleted the requested content, thus it’s much more specific than a 404. In a way, you order search engines to remove the URL from the index. Before you permanently delete something from your site, ask yourself if there is an equivalent of the page somewhere. If so, make a redirect and if not, maybe you shouldn’t delete it and should just improve it.

500: Internal Server Error

A 500 error is a generic error message saying that the server encountered an unexpected condition that prevented it from fulfilling the request, without specifying what caused it. These errors could come from anywhere; maybe your web host is doing something funny or a script on your site is malfunctioning. Check your server’s logs to see where things went wrong.

503 Service Unavailable

A server sends a 503 error message when it is currently unable to handle the request due to an outage or overload. Use this status code whenever you require temporary downtime, such as when you are doing maintenance on your site. This way, search engines know they can come back later to find your site in working order again.

SEO Best Practices:

Using 301 Redirects

301 redirects are recommended when redirecting sites or pages. This is because 302 redirects do not instruct search engine crawlers that a page or site has permanently moved.

Redirect 404s When Appropriate

If a page receives important links, gets a substantive volume of visitor traffic, or has an obvious URL that visitors or links are intended to reach, you should employ 301 redirects to the most relevant page possible. Outside of these instances, it may be necessary to purposefully have a URL return a 404 – this will keep them from getting indexed and repeatedly crawled by search engines.

Monitor these 404 messages and try to keep them to the lowest amount possible. A lot of 404 errors might be seen by Google as a sign of bad maintenance, which in return might influence your overall rankings. If your page is broken and in fact should be gone from your site, a 410 sends a clearer signal to Google.

Create an Error Page

When visitors reach 404 pages, they should be given navigational options so they do not leave the given site. To add error pages to a website, a webmaster can either create a custom layout or customize Google Webmaster Tools' 404 solution.

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