Taptica creates a single arena in which brands can scale and engage more relevantly with mobile audiences, staying ahead of the competition. Taptica provides world-class technology along with Big Data and years of experience advertising on the Facebook platform, to ensure maximum ROI. Taptica works with advertisers such as: Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Lyft and Zynga.
As a world-class technology provider, Taptica developed a proprietary technology which is based on artificial intelligence and machine learning at big data scale. Taptica’s technology enables data-driven mobile targeting and user acquisition, resulting in maximum ROI. Taptica works with more than 50,000 supply and publishing partners worldwide and processing more than 22B requests per day.
The firm was using multiple monitoring solutions for their production environments along with an alerting mechanism based on specific queries and predefined thresholds. This forced the team to always be on their feet and constantly deal with defining new alerts and dashboards in order to stay ahead of production issues.
Taptica's Leadership had to cut expenses and improve the IT team’s core KPIs, with a focus on MTTD (mean time to detection) and MTTR (mean time to resolution). While analyzing their detection to resolution process, it became clear that the key barrier to improve their results is the amount of time it takes his team to manually analyze issues that were detected, so that they could get to the root cause of the issues and resolve them.